The Toy Industry 2020 Financial & Operating Benchmark Study is being pushed to 2021. We will be recording data for 2019 and 2020 which will enable participants to compare their performance to other toy companies coming out of the pandemic.

Welcome to the Toy Association Research Portal!

The Toy Associations research portal provides members with valuable insights into industry research. This portal hosts Toy Association research surveys as well as the results to the studies. These surveys and reports are invaluable business tools that presents accurate and timely industry information by which to benchmark your company’s business practices.

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To protect your data's confidentiality, your association credentials are not linked to this site.
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First time participating or accessing site?

If this is your first time accessing the Toy Association Research Portal, please register below. Keep in mind that the credentials for this survey are not matched with your Member site credentials.


If you have questions or comments, please contact Michael Becher of Industry Insights by phone (614.389.2100 ext. 114) or email ([email protected]).